11 Dental Web Design Mistakes to Avoid

A professional website design should be a priority for every dentist. To reach out to patients in the most effective way possible, a dentist should invest in developing a website that will truly standout. However, the mistake that most dentists make is having dental web designs that are poor or below par. Unfortunately, this works to their disadvantage. They end up losing potential patients as well as their professional image. Read on to know the dental web design mistakes you should avoid to improve your online presence and image.

Using Out-Of-Date Web Design Systems

It is a big mistake for a dentist to use outdated web design systems. Today, online users are able to know whether a web design is up to date or not. If your dental web design is out-of-date, then you are telling your audience that you are out of sync with the current times. This will simply push your patients away. Chances are that they may not take you seriously because you don’t portray the kind of professionalism they are looking for.

Slow Loading Pages on your Site

If there is anything that frustrates visitors to a site, is a page that loads slowly. If your dental site’s pages load slowly, you are hurting your dental practice. Since your website is a cardinal platform for connecting with your patients and potential ones, slow loading pages could be the reason why your appointments have reduced. It’s vital for you to optimize your site’s loading speed so as to improve the effectiveness at which you connect with your patients.

Opting for a Website Builder

If you want to be a dynamic and competitive dentist, your web design has to stand out. Regrettably, you can’t achieve this when you are using a website builder to design your site. Simply put, a website builder will make your site look like any other out there. It will not stand out. For you to draw as many patients as possible to your dental practice, you must have a dynamic and innovative website design. You would rather hire an expert website designer to develop a website that will present you in the most professional way possible.

Ignoring the Aspect of Mobile Friendliness

Is your site’s design accommodating the aspect of mobile friendliness? If not, you are losing out on so much. Most people today are using mobile devices to visit sites. If your site is not optimized to accommodate mobile friendliness, you will end up locking out a large number of your visitors. You should make your website mobile friendly for you to draw patients to your dental practice. Patients will want to visit your site from their mobile devices. So, avoid denying them that opportunity.

Website Design with a Poor User Experience

A common mistake that many dentists make is having web designs that deliver bad user experiences. If it’s hard for visitors to navigate through your site, then you are delivering a very poor user experience. Consequently, you risk losing prospective patients to your competitors. Instead of frustrating visitors coming to your site, it’s highly advisable that you improve the user experience of your site. Through this, you won’??t lose patients to your competitors.

A Website Devoid of Calls to Action

The reason why you have a website is to invite patients to your dental practice. It’s unfortunate if your site will be devoid of Calls to Action or if it’s there, it is unclear. If this feature is missing, how will you invite patients for your dental services? You have to take action to bring them to your office and get treated. Every page on your site should invite patients and visitors to take particular actions related to your dental practice. Thus, it is a huge mistake if your dental web design lacks Calls to Action.

Insufficient Content

Your dental practice relies on the content you provide to your visitors to help them understand more about you. If you have insufficient content, the danger here is that your visitors will not know what to expect from your dental practice. You should develop your website’s design in a way that you provide sufficient content for your visitors.

Ineffective Communication of your Dental Practice

Your website is a communication tool. It is a big blow to your dental practice if your dental web design does not communicate effectively to your visitors. It is not enough to just have content; you should be in a position to communicate effectively to your visitors. Effectiveness is being able to tell your visitors what your dental practice is all about and why they should choose you instead of your competitors. If this is missing on your site, then there is a problem you need to fix.

A Confusing Contact Page

A website’s contact page should not be confusing. Rather, it should be straightforward. If visitors find this page to be too confusing, they might abandon any action they intended to have. For example, make sure that your dental practice name, physical address, email, and phone number are clear to avoid any confusion. Also, the contact form for your patients should be clear to attract them to fill it. Hence, avoid a confusing contact page for your dental website design for you to have quality outcomes.

Overlooking the Footer

Failing to have a footer or leaving out important information is a mistake you shouldn’t make on your dental web design. This is the bottom part of your site that contains links to your website’??s vital pages and anything else of importance and relevance to your visitors. Make your footer easy to read and relevant to your patients. Don’t ignore it.

Using the Wrong Font

As a dentist, capturing the attention of your visitors is very important. However, this is not possible if you are using the wrong font. This is a typography mistake that you should avoid as much as possible. Let your font make it easy for your visitors to read your content. It will improve their connection with your site. Therefore, consider avoiding the use of unclear fonts on your dental site.

The success of your dental practice is in how great your web design is. As a dentist, a website is so imperative that you can’t ignore it. That being said, there are mistakes you should never make if you have to connect effectively with your visitors. Take note of the above-mentioned mistakes and improve your dental practice’s website design.

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330direct March 1, 2020 0 Comments

The Ultimate Dental Marketing Guide 2020

Growing any business is not that easy and it applies to all types of business including dental clinics and other business associated with it. There are other problems as well, as far as dentists are concerned, most of them are accomplished dentists with years of experience, expertise and of course qualifications. However, on the flip side there is no doubt that most of them are not expert marketers and at best many of them could be novices. Hence, they need marketing support and advice at each and every step. This is critical not only to their growth but also for their survival. The market for dentists is becoming quite tough. There are dozens of dental clinics in your neighborhood and many of them are targeting the same set of customers. Without the right dental marketing guide it is quite obvious that seven out of ten dental clinics will have to close shop. Being a professional dentist is one thing, and unless they are able to market themselves successfully, they’ll either have to close down or be satisfied with limited success. Hence, it would be a good idea to have a look at a few tips that could perhaps work as a useful marketing guide for dentist. It will help them to stay away from the crowd and be successful when compared to others. So without too much wasted time, let us look at the various tips that could help in small and medium size dental clinics to grow bigger and faster.

Target The Right Patients For Your Dental Practice

This is perhaps the first thing that one should do as a dentist. You have to be clear about the type and kind of patients that you wish to target. You should be clear whether you want to target the mass market by price discounts or would be happy catering to a select few customers. In case you are after number of customers then you should be prepared to have the right kind of setup to support it. Your infrastructure should be able to cater to increased number of customers. Further, you also must make sure the profile of customers you want to target. If you are keen on tapping on upper class patients, then you must focus on top notch executive, doctors, professionals, lawyers and others who have a sizable net worth.

Set Realistic And Achievable Goals

Once you are ready with the target market, the next important thing is to come up with the right goals for becoming successful in a competitive environment. Instead of using vague goals, like to attain as many patients as possible, you should quantify the numbers. However, make sure that the targets you set are realistic and achievable. Do not be over ambitious or do not set very low targets. Setting low targets will surely take away many customers from you and being overconfident with high numbers may result in investing big money with the returns not being commensurate. Hence, you should know how to set a realistic and achievable target.

Test Your Marketing Ideas

With your objectives and well defined niche marketing, the next step is to try and come out with some important numbers. These will ensure that you have a reasonably good marketing strategy in place. Further, you will also have to be sure that you that your marketing strategy is supported by numbers so that you can monitor the performance. Here are a few things that could help you with your numbers as far as objectively defining your marketing strategies is concerned.

Lifetime Value: You must understand how much a patient is worth over a period of time. When you have this number in hand in value term, you will be able to figure out as to how much you would like to spend on acquiring a customer. It need not be on individual basis and you could use an average to calculate the same. If you have a wide range of customers then it would be a good idea to segment the customers and ensure that they are easy to manage as far as putting numbers to each segment is concerned.

Customer Acquisition Cost or CAC is important because it helps you to make a distinction between operational costs and actual treatment costs. This will help you to target your finances better and avoid under budgeting or over budgeting. However, before you go in for marketing ideas please be sure that they are tested and tracked before you broad base it and pump in more money.

Tracking Success & Failure

Whether you are marketing your dental clinic online or through conventional sources, you should be able to track the direction in which your marketing efforts are headed. You could make use of many web analytic tools if you use the online mode of marketing. There are also some proven and time-tested techniques as far as monitoring conventional brick and mortar efforts are concerned. The monitoring should be done regularly and you should decide on the frequency. It should be on a daily basis to start with.

Importance of Being Present Online

Online presence is important for a number of reasons. Any small dental clinic would do well by having good online presence. The basic thing is to have a good website and you must have professionals doing the job for you. Your website must be good looking, informative and moving through pages should be easy, and it should happen naturally. Pay attention to the contents and information you provide.

Make it SEO optimized and ensure that your website ranks high in searches. This will be possible only if you have a good digital marketing strategy in pace. You could make use of local SEO strategies because you want only customers and patients from your neighborhood. There are many dental SEO tips that you could make use of.

Community Involvement

Learn how to promote your dental clinic within your community. Participate in various events and activities including organizing of free dental camps in schools, neighborhoods and other such things. Be professional and have a pleasing disposition.

Conclusion

The above is just a small example of the various things that form part of a good dental marketing guide. There are other things that you must try and follow and this includes having the right infrastructure, the right treatment procedures for before, during and after the treatment.

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330direct February 1, 2020 0 Comments

6 Reasons Why Your Dental Website Is Not Ranking On Google

Are you having trouble improving your dental website ranking? Do you want to know which changes can bring positive results? All the businesses are trying hard to decode the secrets of high ranking. They are implementing different strategies to dominate the industry and get better exposure. However, dental websites keep struggling to secure their place on Google.

You can blame marketing strategies. You might need some improvements in marketing to secure your place on the first page of Google. Also, you will have to avoid some mistakes that many people do to get a better ranking. However, these things work adversely and cause low dental website ranking. In this article, we will focus on six key mistakes that you might be doing. Go through the following to know the mistakes and find ways to convert them into positive results.

1.Duplicate Content

Are you aware of the duplicate content? Do you know duplicate content will not be appreciated either by a search engine or your target? Google can easily notice duplicate content. If your website has duplicate content, then first you will have to make it genuine. You might be thinking that how to find out the duplicate content. This is easy and you can simply use the duplicate content checker to know the percentage of duplicate on a particular page. You can check the content without any expertise. It is always suggested to avoid duplicate content. Instead, you can use simple and powerful content to create a specific identity for your website. If you are unable to create genuine content, you can consider taking the help of content writers.

2.Not Registering with Google My Business

When you do not register with Google My Business, you cannot expect some benefits of Google. This is easy and free of cost. But it can be effective to optimize your website and boost your dental website ranking. Needless to mention, Google takes the quickest and easiest route to find and deliver content. If you choose Google My Business option, it will tell Google that you are concerned about the ranking and your website is also up-to-date. Google normally prioritize businesses that choose Google My Business option. You can easily create an account to get this benefit. All you need to do is to go to Google My Business Page and then find and click on the start button. You will get further instructions. This is an easy way to boost your ranking without any cost. After registration, you can add special offers, collect reviews, and show your clinic address as well.

3.Ignoring Social Media

In the current condition, no business can prosper and get the desired exposure without social media. However, many dental businesses ignore this and do not spend time on social media. It is not about opening an account only. You will have to be active on social media to get more internet traffic to your website. Make sure that you are spending time to update the content and to answer the queries of followers. It is easy to boost SEO by using social media. You need to follow a few principles while using social media. Stay active and always satisfy your followers with genuine and updated content. Google normally uses social signals to know about a website. Social signals help Google to know which website is stagnant and which one is active.

4.Not Consistent About Content

Consistency is a must to get a high Google ranking. If you will prefer to write only now and then, then it might not help you much to get the desired exposure. Many dentists sometimes publish posts and occasionally upload videos. This approach does not help them to claim their spot in Google ranking. Instead of posting every now and then, you can set a particular time. You can publish once a week or three to four times a week. You will have to maintain consistency so that your followers can expect the content at a particular time. It is better to create more and genuine content. If you are a beginner, it might take longer to create, edit, and publish content. If you are having difficulties to post every day, you can post twice in a week. However, you will have to maintain the consistency to secure your place on Google.

5.Not Considering Mobile-friendly Design

We are living in the world of smartphone. Just imagine how you can expect a better exposure and high ranking if your website lacks the basics. Yes, now the mobile-friendly design is considered as the basics to reach a larger level of the audience. Even if you are registered with Google My Business and using only quality content, you will not be able to secure your place on Google search engine without a mobile-friendly website. The reason is that modern users mostly use their smart devices to gather information about a service. If your website is not mobile-friendly, they cannot easily access the data. As a result, they will consider your competitors. So, it is important to choose a mobile-friendly design to satisfy all the visitors.

6.Taking Longer to Load

If your website is too slow, there is every possibility that you will get lower dental website ranking. The modern users are fast and they will not wait more than ten seconds. When your website takes more than ten seconds, they are not going to wait. More importantly, they will not consider visiting your website again. You will have to ensure fast loading to get more traffic for your website. Google gives better ranking to faster loading websites. Even a few seconds can make a great difference. Some features might cause slow loading. You will have to find out the causes and fix them fast to expect a better outcome.

Wrapping Up

These are a few things you can consider to boost your dental website ranking. You need to focus on genuine content, high load speed, and mobile-friendly design to claim your spot on Google search engine. Use social media and update your content regularly to win the trust of your visitors as well as Google.

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330direct January 1, 2020 0 Comments